Color 101: Foundations and Easy Tips for Using Color Confidently in Your Content

November 7, 2018, 10:00am to 12:00pm
Intended audience: 
Academic Support Staff, Graduate Students, Instructors

Why do some color combinations seem to work better than others? What do certain colors communicate, and which color choices are accessible for multiple audiences? Why is it important to know the difference between RGB, CYMK, and Spot colors? Learn all this and more in this hands-on workshop led by Digital Learning Services Senior Visual Designer Robert Hold.

In this workshop, participants will:

  • See an overview of the color wheel, and the symbolism and psychology of color 
  • Learn the difference between RGB, CMYK and Spot colors
  • Understand what accessiblity is and learn how to use a color contrast tool to ensure accessible text in all of your materials
  • Take a visual tour of the UC Berkeley brand colors  
  • Download and learn to add or create an Adobe Swatch Exchange (ASE) file to your InDesign, Illustrator or Photoshop files
  • Get hands-on experience using Adobe Kuler
  • See examples and hear how color palettes were chosen for Digital Learning Services projects

Please bring a laptop and mobile device. A light lunch will be provided for those who RSVP in advance.


Registration is unavailable. Registration closed on November 6, 2018 - 5:00pm.

Series description

In support of the campus-wide Discovery Experiences initiative, we're launching this series of workshops to help instructors develop rich, inquiry-based creative and artistic projects for their courses. The series is co-hosted by Arts+Design, the Center for Teaching and Learning, American Cultures Center, Digital Learning Services, the Library, and the Academic Innovation Studio.

Taught by staff and faculty experts from across campus, these workshops, open to all instructors, will address a wide variety of pedagogical and practical topics to help you get started and go further. Proposed topics include: 

  • Teaching Design Thinking
  • Basics of Information Design
  • Scientific Illustration
  • Critique as a Way of Learning
  • Campus as Canvas
  • Digital Life and Representation
  • Storytelling
  • Video Production and Field Recording Techniques
  • Digital Tools for Collaboration
  • Creating Successful Teams
  • Universal Design for Multi-modal Projects
  • Remixing and Sourcing Media
  • Fair Use and Copyright
  • Assessing Creative Projects
  • Digital Pedagogy

We will update this page regularly as new workshops get scheduled.

Interested in learning more? Email